Conclusion

In conclusion, the demand for McDonald is affected by substitute of product, KFC. When the price of KFC reduces, customer will buy KFC rather than McDonald and likewise. Level of income also plays an important role in determining the demand for McDonald. Customer will buy McDonald burger when their income increases and switch to Ramli burger when their income decreases because Ramli burger is cheaper. McDonald acts as a luxury and necessities product at the same time. The demand for McDonald is elastic because it is only in restaurant and customers also need McDonald as necessities due to upbringing of their families. Besides that, regular customer of McDonald will not change their preference so quickly to other fast food restaurant because it is a habit for them to eat McDonald. As for time period, customer might change their preference to other fast food brand because of the promotion or maintain their loyalty to McDonald. The price of McDonald itself also affects the demand for it. When the price of McDonald burger reduces, the quantity demanded increases and reduces when price increases. From the survey, some customers choose to eat McDonald because it is fast, tasty, near from their house and influenced by advertisement. However, customers that are aware of their health will not consume McDonald regularly as it is not healthy.

 

 

THINK TWICE BEFORE ENDAGERING YOUR LIFE ;)